Facebook Subscribe vs. Google Circles
Yes, there’s plenty of tech news beyond Facebook Subscribe happening these days — and will be plenty to discuss about Facebook this week after their big F8 Developers conference, but right now I’m fascinated with the minuta of social dynamics on both of these networks.
To be honest, since Facebook rolled out subscribe, and even a bit before that, I stopped spending every second of my free time on Google+. The good thing about Google+ is that it’s a much more professional network, and it’s designed to make sharing of content easy. But no one on Google+ cared about what I have to say… it’s full of people who want to “talk” but don’t want to “listen,” ie, the Twitterers, albeit mostly highly influential ones. It’s a good place to follow people who talk a lot about reasonably interesting things, and to comment on their posts. It is not a good place to connect with friends, unless all of your friends happen to be highly influential tech nerds.
Meanwhile, Facebook subscribe leaves a lot to be desired as well from a pure public social networking standpoint. So far my experience with the feature has felt incredibly spammy. Not only did I get over 100 subscribers of men from Asia and The Middle East who seemingly do not understand that my commenting on Mark Zuckerberg’s post means that I am not his “friend,” I received many comments that were three to five words of broken English, and, worse yet, my actual friends and even family members started to get random friend requests too — even my mom started to get friend requests from India.
On G+, I’ve noticed an uptick in male followers from Asia, but for the most part, I can ignore these unless they have something meaningful to say on one of my posts. I’m not bombarded with friend requests from people who subscribe to me because G+ doesn’t have a separation between friends and subscribers — everything is subscribe on different levels (or circles) of importance and subject matter. It’s a huge problem on Facebook that subscribe and “friend” are entirely separate, yet also oddly interwoven once someone is your friend.
What I’d like to know is how to take a person who is a subscriber and move them up a level — not quite to friend — but to important person you are following that you actually want to engage with. If you are subscribed to someone and they subscribe to you back, this needs to exist in a middle ground between friend and subscriber. I’d like to hide some subscribers and sort them by ranking. The privileges for subscriptions are incredibly awkward as well — it feels buggy when I g to a profile with public updates that doesn’t allow comments. That’s a huge tease — I’m going to share some content but only my friends can comment, and the rest of you can look on voyeuristically. It just leaves a bad taste in a social user’s mouth.
Google+ still wins out on a better social architecture, but Facebook has the network and has mainstream appeal, so I think they’re safe for the time being. They can always pull a Netflix by making a change too big for their userbase to just briefly bitch about and then accept — but, for the most part, Facebook moves in the right direction, with the eyeballs it finds new ways to make money en route to its IPO. I’m looking forward to hearing more about their music partnerships that will be likely announced at F8, especially how Spotify and other music services like MOG will be tied into the potential / rumored new profile design.
In the meantime, I wonder how many other people are experiencing the same spam-filled subscribe experience. Or, it’s not even spam, it’s just filling up your wall with a lot of comments from men that don’t make a lot of sense. On G+ I have a lack of visibility problem — no one responds to my posts except maybe one or two people who make an effort to +1 what I have to say. On Facebook, I get a dozen likes and random comments that are meaningless. Facebook just needs to help people connect with people through subscribe that are similar to them, not just people that happen to be popular due to being journalists or product managers at Facebook. It also needs a way for users to give permission to one list of subscribers, but not all subscribers, or to block certain subscribers from commenting.










