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Adena DeMonte is a seasoned marketing and multi-channel content strategist for technology firms in Silicon Valley. She is mildly obsessed with high-quality B2B UX and product design. In the past decade she's held a variety of titles and positions, including running social media for an augmented reality app produced by a Global 500 mobile tech firm, launching new brands and building markets (gamification, intelligent content marketing), leading community for a popular B2C app, and writing for numerous technology publications including GigaOm, Mobile Marketing Watch, and Red Herring Magazine, where she got her start in tech circa 2005. Adena earned her BFA in Theatre Studies with a concentration in directing & design from DePaul University, where she also minored in sociology and journalism. She enjoys thoughtful, non-pretentious conversations over tea (boba or loose leaf), so if you happen to be in the area with similar inclinations email for an f2f 1on1 -- she's always open to meeting new insightful friends and acquaintances.

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  • Nina Gass

    Debra Domeyer serves as CEO to, a growing tech company out of Los Angeles

  • UnixDesigner78

    If you are dissatisfied with female equality and career opportunity in the high-tech field, you are a feminist. Sure, I get that many women fear the “f-word” – they don’t want men to see them as strident, hairy legged agitators, and it’s a lot easier to smile and laugh and cozy up to the guys than it is to fight the status quo. But I would never be a female UI design director if I didn’t assert my right to take a seat at the table, and more importantly, mentor and PROMOTE up-and-coming young women along the way.

    I also think women who don’t really want to be in the workforce, but pretend otherwise, do the rest of us a disservice. Being a married, mid-30s professional in a city, New York, where people marry and reproduce late, I am often asked (in a strange tone of voice) where I will be in ten years. Because so many of my female peers leave the workforce unexpectedly, and at great inconvenience to their team and/or clients, after a pregnancy, I’ve actually had to start making my plans clear in interviews: a) I don’t want kids, and b) between my husband and myself, I am the breadwinner, and he follows my career.

    A couple female peers have complained that I’m putting them at a disadvantage by emphasizing my devotion to my career in lieu of babies in interviews, but there is nothing stopping them from campaigning for better work-life balance, more generous maternity leave, and the like. I will support them 100% when they begin to do it, but as a woman who has never wanted children, I can’t LEAD the fight, namely because I have NO IDEA what working mothers need! They tell me that “it’s too hard” and that it’s easier to quit when baby comes – after which, they complain from the safe perch of their “mommy blogs” that I’m “oppressing them” by working. In reality, they’re angry at their male bosses and supervisors who made the fact of working after children come along impossible, but as the current social order dictates that women are solely responsible for each others’ oppression (and feminists are primarily to blame!), I make a much more convenient scapegoat. (And yes, there are women who don’t really like working and were always doing it just to bide time until they had kids, but they are not the women I’m addressing here.)

    Men are still largely to blame for women’s lack of progress, obviously. But women have to FIGHT it and claw our way to the top if we want to be there! I see so many female peers tacitly approve workplace misogyny and maltreatment of our gender that I figure the only way I can change things is to reach out to women first. We will be treated about as well as we allow ourselves to be treated, and if we smile and giggle when we’re harassed or paid 20K less for working 20% longer hours, we won’t be treated very well.