Archive for the ‘Gamification’ Category

The Fabric That’s Making the Web Social

Tweet While the web has come a long way since I first created a iframe-heavy Geocities homepage in middle school, circa 1996, there is a growing distance in functionality between the sites that grow like rockets, and the rest of the standard sites. That is, once Facebook came along and contributed activity streams to the [...]

ATTACK of the buzzwords.

Tweet Back in my journalism days, my colleagues and I practically created a drinking game around each buzzword-inflated e-mail that rolled into our inbox. Forget a win-win situation — the pr buzzards started promoting win-win-win situations (popular amongst the cleantechies.) Personally, I promised myself to ignore any pitch that used the word ROBUST to describe the product [...]

Social CRM a $1B Industry by 2012, Says Gartner

Tweet It’s fun working in an emerging technology that’s still being figured out and defined by analysts. It’s even more fun to work for a company that manages to be at the crossroads of a whole heaping of key emerging technologies that are redefining marketing across multiple verticals and sectors. Part of this fun is [...]