Archive for the ‘Social CRM’ Category

The Fabric That’s Making the Web Social

Tweet While the web has come a long way since I first created a iframe-heavy Geocities homepage in middle school, circa 1996, there is a growing distance in functionality between the sites that grow like rockets, and the rest of the standard sites. That is, once Facebook came along and contributed activity streams to the [...]

Social CRM a $1B Industry by 2012, Says Gartner

Tweet It’s fun working in an emerging technology that’s still being figured out and defined by analysts. It’s even more fun to work for a company that manages to be at the crossroads of a whole heaping of key emerging technologies that are redefining marketing across multiple verticals and sectors. Part of this fun is [...]

Facebook is Not a Loyalty Program for Brands

Tweet The other day, I wrote a sizable post over on the Badgeville blog in response to AdAge reporter Jack Neff’s piece on how Facebook should be thought of — not as an acquisition tool for new users/customers — but as a loyalty program. Neff’s piece was the conclusion he reached after research came out [...]