Posted on September 12, 2011, 7:29 pm, by Adena.
Tweet While the web has come a long way since I first created a iframe-heavy Geocities homepage in middle school, circa 1996, there is a growing distance in functionality between the sites that grow like rockets, and the rest of the standard sites. That is, once Facebook came along and contributed activity streams to the [...]
Posted on September 4, 2011, 7:48 am, by Adena.
Tweet It’s fun working in an emerging technology that’s still being figured out and defined by analysts. It’s even more fun to work for a company that manages to be at the crossroads of a whole heaping of key emerging technologies that are redefining marketing across multiple verticals and sectors. Part of this fun is [...]
Tags:
"magic quadrant",
Alterian,
Badgeville,
BazaarVoice,
Buzzlogic,
gartner,
Get Satisfaction,
Hootsuite,
Jigsaw,
Jive Software,
KickApps,
Klout,
lithium,
Mzinga,
PowerReviews,
Radian6 (Salesforce),
Salesforce,
ScoutLabs,
scrm,
Seesmic,
Sysomos,
Zendesk 1 Comment |
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Posted on September 4, 2011, 5:19 am, by Adena.
Tweet The other day, I wrote a sizable post over on the Badgeville blog in response to AdAge reporter Jack Neff’s piece on how Facebook should be thought of — not as an acquisition tool for new users/customers — but as a loyalty program. Neff’s piece was the conclusion he reached after research came out [...]