Tweet Facebook (or was it Friendster?) redefined what a “friend” meant. However, it wasn’t until Twitter when suddenly following was all the rage. This one-way street of stalking / viewing content from another person who didn’t have to return the favor enabled a whole new psychology of the share. Twitter’s primary following architecture worked very [...]

Tweet After the social networking sand settled with Facebook on top over the last half decade, the social behemoth seemed untouchable. Twitter, far behind in second place, wasn’t a direct competitor for a while, since it focused on public conversation and Facebook mostly targeted private, friends-only conversations. Google+ entered the picture and managed to shake [...]

Tweet When Timeline was first announced at F8 this year, it turned out to be a reporter’s wet dream. “Timeline, the new profile design that the site turned on last week, is really, truly beautiful,” writes Farhad Manjoo of Slate. ”This is the single greatest change that Facebook’s ever pushed on us,” says Sam Biddle at Gizmodo. “From what I’ve [...]

Tweet It’s been a busy couple of weeks, ones that haven’t included a lot of time to engage with social media, but given it’s one habit I can’t break, I’m still on Facebook and Google+ at least once a day. As the novelty of their latest changes and launches have worn off, I’m stuck on [...]

Tweet My last posts have largely covered the subscribe feature that was announced earlier this week, but I haven’t yet dug into all the changes that have taken place since F8 (at least, not on my blog.) My comment which was quoted by Nick Belton of The New York Times  sums up my thoughts best: [...]

Tweet In my last post, I gave Facebook’s new subscribe feature a bit of a hard time. Clearly an effort to play catch up with G+ and Twitter’s more public social networking capabilities (and thus, better opportunities to use heaps of social data for public search relevance and, thus better opportunities for targeted advertising), I [...]

Tweet Today, Facebook announced a major new feature that lets you “subscribe” to any user on the site. Unlike Twitter, Facebook has always been much more about your personal social network vs your public network of random people who are somewhat interested in the same things or topics. The problem is, without the public social [...]

Tweet The other day, I wrote a sizable post over on the Badgeville blog in response to AdAge reporter Jack Neff’s piece on how Facebook should be thought of — not as an acquisition tool for new users/customers — but as a loyalty program. Neff’s piece was the conclusion he reached after research came out [...]

Tweet It’s been nearly half a decade since I’ve blogged, publicly, on a regular basis outside of blogging for work. I’ve even gone through stints as a professional blogger, covering the tech industry, business innovation, and mobile marketing, but I just didn’t find the time to blog as a hobby. My lapse of blogging really has [...]